Business performance expert, author, unique interactive presenter for corporate events.

Joe Calloway helps leaders, owners, and entrepreneurs improve performance and grow their businesses. He helps organizations focus on what is truly important, inspires new thinking about challenges and opportunities, and motivates people to immediate action.

Joe is the Executive In Residence at Belmont Univertisy's Center For Entrepreneurship.  He is also the Director of Business Development and Strategy for Gilson Boards, a snowboard design and manufacturing company.

Joe has been a business author, consultant and speaker for 30 years and his client list reads like an international Who's Who in business, ranging from companies like Coca Cola and IBM to Cadillac and American Express. Joe also works with small to mid-sized business groups including franchisees, entrepreneurs, and a range of professional services groups.

Joe is the author of Be the Best at What Matters Most and five other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

His newest book is Magnetic: The Art of Attracting Business.

Joe has presented at business conferences in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean.

Joe is a popular speaker for business meetings and events, and although he has been inducted into the Speakers Hall of Fame, he doesn't do traditional "speeches."  Instead, Joe actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking.

Joe lives in Nashville with his wife Annette, and their daughters Jessica and Cate.


We had an overwhelmingly positive response from our group. There wasn’t a person in the room that didn’t have solid takeaways from your talk.
— Tommy McDonald, MarshBerry

Offered Programs


Based on Joe's best-selling book of the same name, Becoming A Category of One is a roll-up-your-sleeves session about the mindset that creates market leaders.

Becoming A Category of One is about the attitudes and ideas that top performers bring to challenges and opportunities every single day.

Category of One takeaways include:

  • How top performers find game-changing ideas that drive results
  • How to identify and tear down the barriers to relentless improvement
  • How to lead your market through a focus on what the customer values most
  • How to wrap quality and consistency with customer experience that locks in loyalty
  • How to take decisive action on ideas that improve results and drive growth
  • Find out what market leaders and top performers do that you can do in your business if you just choose to.  Choose Becoming A Category of One.
Joe was the opening keynote to help open everyone’s mind to accepting new ideas and to finding new ideas in unexpected places. He made a huge difference in getting the audience engaged and enthusiastic about the event, which continued all week. Resounding accolades.
— Cinda Daly, HDI 2012


What makes a booming business “boom”? Positive word of mouth.

From market leading Fortune 500 corporate giants to the neighborhood pancake restaurant with a line out the door, it’s strength of reputation that creates momentum and drives business growth.

Magnetic: The Art Of Attracting Business is about how to build your business based on a customer-centric strategy. This strategy uses the power of simplicity, focus, and customer experience to attract customers, keep those customers for life, and create a never-ending stream of new customers. Learn how to simplify the way you think about your business so that everyone in your organization shares a common focus on creating consistent customer experiences that generate customer satisfaction and grow the business.

Personal recommendations – word-of-mouth – are the number one driver of purchase decisions.
— Forbes Magazine

This session gives you simple, powerful, actionable strategies that you can implement immediately. These are ideas that fire people up and motivate them to go back and take immediate action to improve performance and results with customers.

You will learn and take back:

  • How to get clarity on maximizing customer satisfaction.
  • How to use a fundamental business attraction strategy throughout the entire organization.
  • How to simplify how you think about your business and avoid over-complicating things.
  • How to avoid the trap of “wow” distractions and focus on what truly matters most to customers.
  • How to “filter” your choices and activities so that you always achieve maximum positive impact with customers.
  • How to use simple, powerful “tie-breakers” to make all the difference in performance and results.

Magnetic – The Art Of Attracting Business isn’t a “lecture” with mind-numbing powerpoint. Magnetic is a dynamic, interactive program – a motivating, thought-provoking exchange of ideas that will give your people a renewed energy and enthusiasm for doing those things that get your customers to help you grow your business.

Do what the best companies in the world – large and small – do to not only create, but sustain success in the marketplace. Be intentional, strategic, and tactically focused on knowing exactly what to do that will make you a magnet for new business.